Content marketing has been huge in recent years and everything suggests we are going to see to very similar growth in 2019. But because of how effective it is, that means it becomes even harder for content marketers to distinguish themselves. The question now becomes,...
In it’s early days, Social Media was overlooked by Investor Relations professionals. But the industry has matured a lot since those times, offering publicly traded companies real-time performance analysis, an incredibly targeted reach, and if you are running...
Have you ever fallen flat when pitching your startup or business idea to angel investors? Today, we are covering how you can make the perfect investor pitch and what you will need to do in order to overcome their most common objections. Raising capital is one of the...
So, you have just launched a new IR website. You are satisfied with the project’s development, and arehappy that you now have a dedicated page with a wealth of informationfor investors and shareholders to view online. You may even beexpecting a bump in...
Getting people to attend your event can be a lot of work and is very challenging. But thankfully, Instagram not only provides you with the opportunity to visually market your event, but it’s also a great way to share user-generated content to help promote your...
Some marketers believe that PPC ad campaigns are dead but the truth is that they’re just as effective and efficient at generating high converting traffic as anything else out there. If you’re experiencing trouble with your PPC AdWords campaign, then you...
