First off why are videos so important to marketing your brand? Well, YouTube is the second largest search engine, only trailing Google. Videos are also appearing near the top of search results on a growing number of search terms. More people are going there to find...
Whenever there is volatility in the market, all sorts of analysts, portfolio managers and economists will line-up one after the other with all sorts of buy recommendations. They will tell you to buy real-estate; they will tell you to buy US stocks; they will tell you...
How quickly can markets change? Wednesday’s and Thursday’s stock market selloff was (temporarily) disrupted by some late day buying on Friday – although in my opinion it simply looked like some shorts covering their positions heading into the weekend. The...
White papers are a great piece of content to use if you want to get people excited about your products, services as well as your company. White papers are most useful for B2B companies, particularly technology companies, as it helps move interest prospects further...
If you are on LinkedIn, you are probably the recipient of dozens or even hundreds of messages on LinkedIn. From connection requests, questions about employment opportunities and yes, B2B messages from companies trying to sell you a service or a product. Why...
Welcome to the event manager blog series. In this article, we are going to take a look at some major mistakes planners are making when it comes to event marketing. While the internet makes it easy to put together a website, create an event on one or more platforms,...
