A Lesson In Motivational Marketing

I wanted to share an experience I had with a clothing retailer over the weekend, and some of the marketing lessons we can come away with. The story begins last week, when I received a coupon in the mail, worth 10 dollars, should any purchases I made between two dates...

4 Email Reminder Techniques That Will Boost Your Event Attendance

Welcome to the event manager blog series. Here at RBL, we are well aware that event planning is not for the faint of heart. As a matter of fact, it is a very stressful profession. There is so much depending on the success of your event and we are here to help you get...

7 Quick Ways To Optimize Landing Pages For Conversions

When it comes to landing pages, conversions is the name of the game. Why else go through the trouble of running ads on search engines or boosting posts on Social Media, only to fall short of your goals with a poorly designed landing page. Today I will be discussing...

12 Tips to a Highly Convertible Product Page

A couple of months ago, I published an E-commerce marketing strategy guide which received an incredible amount of likes, shares, and comments. First of all, I want to thank everyone for your responses and your feedback. I feel incredibly humbled by your show of...

How To Use Email Marketing To Increase Event Attendance

Welcome to the event manager blog series. Previously, we gave you five tips for marketing your event on Facebook. After all, Facebook is the top social network for event marketers according to a study by eventfarm. That being said, when marketing an event on social...