Do you want to get more leads from your marketing? Then you should have a really solid conversion funnel for every single product and service that you have on offer or are actively selling. The thing is a lot of brands drive traffic to one main website, whether that’s one product page, or a category page and they don’t really theme it out all the way down to the individual product or service level and that’s what you really need to be doing in order to find success. Let’s talk about the sales funnel and how you can build a stronger conversion for your business. Here’s seven tips on how you can do just that.

Don’t Try To Do Everything At Once

The first thing you can do is prioritize your best products and services. Start with creating a conversion funnel for your leading product. Once you get that right you can build one for the next product or service on offer. What you want to do in terms of thinking of thinking about the entry phases is where you want to be visible in the first place – that’s where you get people actually into the funnel. It’s not just about building the perfect cart or contact form – it’s also got a lot to do with visibility and where does it make sense to promote your entry funnel. Think about where your customers are spending their time – whether that’s on social media, YouTube or elsewhere on the Google network. What are some of the things they are looking for? What kind of people are they? That’s the first place you have to be visible in order to get people aware of you, so that they can enter into your conversion funnel in the first place.

Don’t Let Waste Into Your Funnel

If waste is entering your funnel, it isn’t going to perform well. It doesn’t necessarily mean that your sales funnel is bad – it just means that the traffic going into it is bad. What you want to do is put emphasis on wherever you are visible, what are the things people want to see to enter your funnel? Whatever it may be, make it very clear. That could be a call to action that’s very appropriate for that audience so that they enter into your funnel, but also making it clear enough they don’t enter unless it makes sense to them. Let me give you an example; if you are offering something for free, that may get people into your funnel but maybe it isn’t the traffic you are looking for. You could alter the offer to a seven-day free trial, or some other form of strings attached. This will prevent people from clicking on your offer if it does appear before them and help your ad spend from wasting unnecessary clicks. You need to really consider what your audience wants at the end of the day, give that to them, while making sure that you deliver on that in your funnel and you will see a higher conversion rate.

Build A Convertible Landing Page

When somebody sees your ads, are drawn to your landing page, and see that call-to-action you really thought hard about putting together, it was enticing enough for them to click into your funnel. This is where your new lead enters your funnel. But not all landing pages are created equal. Your landing page needs to be concise and is aligned with what they saw on the advertising copy. Make sure that your advertising copy matches the landing page copy in order to have a high conversion rate from visitors. The most critical component of a good landing page is keeping the offer above the fold – meaning they don’t have to scroll down a mile to get to your offer. We discussed about optimizing landing pages for conversions extensively in a previous entry.

Include Social Proof

Still on the topic of landing pages, include some social proof along with your call-to-action above the fold. These can be things like trust badges, accreditation to a professional society or other business association, or customer reviews. This will help you build confidence with your new visitor, and make them more likely to complete your call-to-action. Seeing things like the number of high ratings and reviews your business has received, any awards and accolades you have earned over the years or how many followers you have on social media, all these little things subliminally build trust in people’s mind and will get that user to take the next step and move further down your conversion funnel path.

Retarget People That Enter Your Funnel

Not everyone entering your funnel is going to reach the end. Whether that is becoming a sales qualified lead, or making a purchase from your e-commerce store. Yet, that is exactly the goal that you want them to end up within the funnel. Not everyone is going to do that when they enter the funnel. This doesn’t mean that it’s bad traffic or that the potential customer has said no – after all, the sale begins when the customer says no. There are many reasons why potential leads don’t follow up on your offer after initially visiting your landing page. The key is to stay in front of them with retargeting. Make sure that you are tracking every visit to your landing page, or goes into your funnel, and that you are building relevant retargeting campaigns that show them follow up advertisements on different social sites or across websites online as they browse the internet that are renting space in their mind. That way when they are ready to make that decision to make a purchase, or complete your form, they will think of you first.

Always Follow Up

Once someone goes through your conversion funnel, they get to the end and success, right? Not quite. Make sure that you follow up with them. Enter their details into your CRM database, make sure that you follow up with automated email campaigns at regular intervals, and continue to work with their customers in order to increase their lifetime value. Consider this: if you are an e-commerce merchant if you can get half your customers to make a second purchase from you just one more time, think about what kind of a positive impact that will have on your revenue. If you are offering services, if you can turn just 10% more of those leads into paying accounts or subscribers, how much of a positive impact will that have on your bottom line? That all comes down to marketing automation tools like your CRM and your email marketing suite to generate that nurturing cycle that you need to drive more revenue down the line.

Say Thank You

Finally, after your leads become customers, always say thank you. At this point, whether that is after completing the work, after they have been subscribed for 30 days, or after you shipped the product, ask them for a review. The more positive reviews you get from customers about your brand, that is going to bring you more business in the future. Bonus points if they can send in a referral. If you can make every account or every customer to refer your business to a friend or colleague, meaning that they each bring you one more, that is twice as many sales for the same marketing dollar because you are asking for reviews and referrals.

Final Thoughts

I hope you enjoyed this article. If you found it helpful, please share it with your network. If you are struggling with your landing pages, email marketing, retargeting or your search and social ad campaigns, feel free to give us a call. We would be happy to tell you more about building a better conversion funnel and help you achieve the sign-ups and sales your business deserves.