8 Twitter Strategies That Every Event Manager Should Adopt

Welcome to the event manager blog series. Our goal is to share our expertise planning and hosting events to hopefully make your job a little easier. In prior months, we discussed using email marketing techniques and tips that will boost your event attendance. We also...

4 Email Automation Mistakes That Are Killing Your Campaigns

The other day, I came across an upcoming webinar I would really like to have been a part of through an online ad. After reading the landing page pitch, I entered my personal information and my email address and received an automated email response. Although I was...

3 Ways To Tap Into Investors On Social Media

Many Investor Relations professionals, Directors and CEO’s know that investors are attracted to companies who “get social”. An amazing social media presence is evidence of a company with nothing to hide while also playing a pivotal role in how your company...

A Lesson In Motivational Marketing

I wanted to share an experience I had with a clothing retailer over the weekend, and some of the marketing lessons we can come away with. The story begins last week, when I received a coupon in the mail, worth 10 dollars, should any purchases I made between two dates...

4 Email Reminder Techniques That Will Boost Your Event Attendance

Welcome to the event manager blog series. Here at RBL, we are well aware that event planning is not for the faint of heart. As a matter of fact, it is a very stressful profession. There is so much depending on the success of your event and we are here to help you get...