Welcome to the event manager blog series. Our goal is to share our expertise planning and hosting events to hopefully make your job a little easier. In prior months, we discussed using email marketing techniques and tips that will boost your event attendance. We also...
The other day, I came across an upcoming webinar I would really like to have been a part of through an online ad. After reading the landing page pitch, I entered my personal information and my email address and received an automated email response. Although I was...
Many Investor Relations professionals, Directors and CEO’s know that investors are attracted to companies who “get social”. An amazing social media presence is evidence of a company with nothing to hide while also playing a pivotal role in how your company...
Have you noticed a sharp decline in your Facebook’s page organic reach in 2018? Like most Brands, your own Facebook page has experienced a drop in reach at some point in time, but perhaps none more pronounced than this year. It is no secret that Facebook has...
I wanted to share an experience I had with a clothing retailer over the weekend, and some of the marketing lessons we can come away with. The story begins last week, when I received a coupon in the mail, worth 10 dollars, should any purchases I made between two dates...
Welcome to the event manager blog series. Here at RBL, we are well aware that event planning is not for the faint of heart. As a matter of fact, it is a very stressful profession. There is so much depending on the success of your event and we are here to help you get...